Website Performance Tips

One of the thing that we encounter with many of our clients is the problem with Website performance, whether their sites are based on WordPress, other CMS, HTML, PHP, etc.

In this article we will focus on creating a cookbook for WordPress Site Optimization.

The performance of a WordPress site is a function of the following components:

1. Hosting Server Performance

2. End user device performance and internet connection quality

3. Theme Quality

4. Website Content Optimization

5. Website Traffic Load

Lets Explore each of the above areas:

1. Hosting Server Performance

There are many different types of hosting solutions that are available, ranging from shared hosting services costing a few dollars per month to dedicated redundant servers costing hundreds of dollars per month.   Things to consider when selecting your hosting service provider:

a) Location of your server:  You should try to be as close to your target audience as possible to avoid transmission latency issues.  Having a fast and cheap performing server on the other side of the globe will provide great results website performance wise.

b) Hosting Company: Obviously pricing is a major concern for any up starting business.  Besides pricing, look for things such as 24/7 technical support, customer service records and reviews, flexibility in upgrading to higher capacity services,  server location, and stability.

c) Shared versus Dedicated: Obviously price point is a main driver here, so is need.  If you are just starting out, obviously go with shared, and grow as your business needs grow.

2. End user device performance and internet connection quality

Obviously end user device performance and internet connection quality can not be controlled.   However, it is important to understand who your end users are, and how they access your website.  This can be easily accomplished through google analytics.  Once your audience is known, then it becomes an easier job to plan out your content and access methods.  See the end of this article for these strategies.

3. Theme Quality : The use of a badly coded theme is one of the most common causes of bad website performance.  When selecting a theme, it is important to research the theme itself, and the developer of the theme.  Look for things such as number of themes developed, number of downloads for the theme, responsiveness in support forums, last time active and online reputation.  An expensive theme does not automatically mean a good theme.

4. Site Content Optimization: Site content optimization is not a single time thing.  It is an ongoing activity that is necessary to ensure good customer experience on the website.  Please see the end of this article for some of the important strategies in this area.

5. Traffic Load: Obviously a great problem to have is heavy traffic load on the site.  Except that for many sites, heavy traffic may be bots and hackers trying to get into your site for any, and sometimes unknown reasons.  It could be the domain name, or someone posted a huge list of links in your comments section that is undetected by you.   WordPress Security is one of the most important topics that we will discuss in another article.


Rent a Website with PalGeek.  PalGeek is a website design and hosting company and we also offer fully managed websites under our rent a website design and hosting model.  We also specialize in Arabic Website Design and Hosting. 

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